Sona Collective embodies a revolutionary approach to healing, blending compassion with a holistic approach to therapy.

Sona Collective represents a paradigm shift in mental health treatment, moving away from conventional Western medical models towards a more holistic, embodied form of support. The challenge was to create a visual identity that reflects this innovative approach while maintaining a sense of professionalism and warmth.

The design language emphasizes texture and openness, evoking a sense of fresh beginnings and growth. The color palette draws inspiration from spring, symbolizing renewal and hope, while the overall aesthetic strikes a balance between evidence-based professionalism and a welcoming, nurturing atmosphere. An innovative imagery system was developed, combining AI-generated images with carefully selected stock photos. These images are thoughtfully edited with a radial blur and dot system, subtly alluding to the psychedelic nature of SC's ketamine-assisted therapy without being overly explicit. This approach creates a cohesive visual narrative that resonates with the brand's mission while maintaining an engaging and approachable aesthetic.

This visual identity not only supports Sona Collective's current offerings but also aligns with their future vision of becoming a comprehensive resource hub for psychedelic and trauma-focused therapies.

Brand Identity
Social Media Identity
Website Refresh
Edited AI Generated Images

Sona Collective